Laureus' core concept is simple, brilliant and daunting: to create global awards that recognise the achievements of today's sporting heroes; to bring sportspeople together; united in achievement but divided by sporting code. Once that community is brought together, putting to work their reach and the support and investment of Laureus' Founding Patrons and Partners, it creates a poweful message that can help social projects around the world who use sport as a tool for social change. That message, simply, is Laureus Sport for Good.
Raising money for Laureus Sport For Good
The Laureus Sport for Good Foundation’s goal is to help young people overcome the limitations imposed by challenging social issues including poverty, homelessness, war, violence, drug abuse, discrimination and AIDS. To do this Laureus supports and assists a worldwide programme of sports related community projects that have been working to educate children, protect the vulnerable from illness and even bring people from divided communities together in friendship for over ten years.