ARC originated in 2022 to empower and activate community and connection through social fitness. The solution is to form a safe space to create well organised, simple special pop up events and creative campaigns to improve physical and mental wellbeing. We build trust with local communities to positively impact health and wellbeing through running and sustainable lifestyle changes.
The idea was launched from a small running community in the middle of the desert in Dubai and combined with another run club in the city of Atlanta, USA. One aim, to help people find their voice, connect through fitness and become a beacon of light for others to follow.