The Road to Awareness is an annual associate fundraising campaign by Marriott International that has been making a valuable difference to the lives of children across our continent since 2008. Every year, employees throughout Africa and the Middle East organize fundraising events to help raise funds to support the vital work charities and organizations do to improve the lives of children.

The campaign was initiated in 2008 when several senior associates at Former Starwood decided to take on a 3-day cycling challenge in the French Alps and the Pyrenees to support UNICEF. In the following years, associates have raised close to USD 7 million and the cycle challenge has continued to be an anchor of the campaign every year.

As of 2017, under Marriott International's expanded portfolio, the campaign raised close to USD 3 million to benefit several organizations across the UAE, Jordan, Qatar, Saudi Arabia, Lebanon, Kuwait, and South Africa.

Road to Awareness continues to be very close to our hearts. In 2020, due to Covid, we were unable to plan the 13th edition but this year we are back and we are thrilled to take our 3 day bike ride to the UAE, where we support the Al Jalila Foundation.

We will be holding our 13th annual Road to Awareness bike ride from Friday 19th until Sunday 21st November, 25 cyclists confirmed their participation.